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New Promoter Goes All Or Nothing In Brighton

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With all the big festivals that are now going ahead in the UK right right now, it’s easy to overlook the small clubs that are the backbone of this scene. While events such as Boomtown Festival happen just once a year, the real music scene is the myriad of small club events across the country that feed the ravers hunger to party week in, week out.

For over a year now clubs across Europe have been closed, but as they now start to reopen many wannabe promoters are beginning to realise the dreams they procrastinated over during lockdown. One such promoter is Bailey Cox who is about to launch his debut event AllOrNothingUK in the seaside town of Brighton. We caught up with him to find out how he’s making his dream a reality…

The nightlife industry has been hit pretty hard since Covid hit. How did that effect your planning?

COVID was a tough time for all especially for the music and hospitality industry, originally our gig was gonna take place in 2020 but due to the restrictions it was pushed back and back until we were finally able to agree a date of the 11th of August. I am so glad we are allowed to have a full capacity show with the freedom to dance and that will be a joy to see. 

Volks Nightclub, Brighton


Did you have a plan to work from when setting up All Or Nothing? Maybe you could tell us what steps you went through when setting the gears in motion on a new event?

I’m lucky enough to be part of an amazing team at lmsukmedia, who are a national promoter working with artists and event managers from across the UK & Worldwide. They have helped me develop my skills as an event manager & brand owner, in particular Josh, the company director and Ben, the head of the events team have aided my progression.

I mostly wanted to support up and coming artists as the main ethos of the AllOrNothingUK is to support the progression of artists through providing them a platform on which to perform on as this has been hard due to the pandemic. I messaged most of the artists personally to express my desire to book them and they were all keen to be part of the launch party, and of course it had to be held at Volks, the home of all things DNB in Brighton.

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Following on from that how did you go about selecting your artists?

As I mentioned earlier, our aim as a brand is to support up and coming artists and give them opportunities to play to our growing audience. Most of the artists are from the local area as we are keen to build them up in the hometown and give them more chances to showcase their talent. We chose a range of performers from all genres of DNB to create a unique atmosphere on the night. However, we chose to draft in some big hitters from Bristol in the form of Jungle Cakes Rising Star, Oram & also Too Ill founder, Vsylum. One artist I am really excited to see perform for his debut set is 18 year old James Hiraeth, who is coming down from Wales to perform his first set ever performed live.

I hear you drafted in quite an experienced artist to design your launch party poster. How important is artwork in getting people to notice your event?

The artwork was something that I really wanted to standout and encapsulate the city of Brighton. I’ve lived in the city for 20 years and I love it, the beautiful scenery is something I wanted to be shown off and when I met with Brian Roe we hit it off instantly and bounced back and fourth some great ideas eventually coming together with the amazing poster that can been seen on our social media pages.

Brighton is know for having a great music scene. Is there a lot of up & coming talent in the area that you can draw from for future line ups?

Oh certainly, I was actually flooded with offers to perform at the launch party which was very humbling and I can definitely use the local scene to draw some exiting prospects from.

Finally, what’s your plans going forward? Do you have more dates booked at the same venue?

We will working with all the amazing venues here in Brighton and we want to say a big Thank you to Volks for putting on our first ever event as AllOrNothingUK!!

AllOrNothingUK takes place on 11th August 2021 @ Volks in Brighton. Go grab your tickets today from Skiddle

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